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Facebook Promises More Responsible Research When Users Are Test Subjects
Facebook is promising to more carefully handle how it uses the social network for research after the company was criticized this summer for experimenting on its members' moods.Facebook publicly...
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How Can You Reach Gen Y?
What should political campaigns and issues advertisers keep in mind when targeting millennials? The millennial vote is very much in play. While many assume that the generation that helped elect Obama...
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As the Definition of a Media Agency Changes, MEC Hires a Talent Chief
The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative agency to fill...
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This Is How Click Bait Can Make Your Ads Better
Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become...
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Nielsen Mistake Means Ratings Are Even Lower Than We Thought
Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked No. 1 among men and women across...
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Finally, Some Actual Netflix Viewer Data
ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats on Netflix, a...
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This Small Shop Uses a Precise Approach to Punch Above Its Weight
SpecsWho Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam AbrahamiWhat Global strategic consultancyWhere New York True to its name,...
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Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage
Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later today when she...
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Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money)
Buzzy social network Ello—which prides itself on the fact that it doesn't sell ads or user data—reiterated its dedication to the cause on Thursday. In an email to users, the site's founders explained...
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AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing
AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,...
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Luxury Brands Are Still Casting a Leery Eye Toward Social Media
While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of...
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Here's How the New Breed of Agency Leaders Will Stay on Top
We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but for any number of reasons, the...
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Are Brands Afraid of Sharing Their Consumers' Data With Facebook?
Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy ads on Facebook, that data is...
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Facebook Lets High-Rolling Brands See What Users Really Think in This Elite...
Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other...
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Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors
Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually...
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